You probably don’t think about business cards much, do you? But maybe you should. Your business cards can and should be an important part of your marketing mix. Entire books have been written about business cards and business card design. Here are some of the more popular ones:
- The Best of Business Card Design – This is actually an entire series of books, available in multiple volumes. There are at least 9 volumes in the series. It’s worth checking out, especially if you want to become an expert at designing business cards for yourself or others.
- Business Cards: Ways of Saying Hello – There are also several books in this series. Like The Best of Business Card Design, these include tons of examples and photos to help generate inspiration and enthusiasm.
- Nice To Meet You Too: Visual Greetings from Business Cards to Identity Packages – This one is focused on cutting edge, 21st century design. As the title indicates, your business card is part of your identity, especially in the eyes of your customers.
- Big Book of Business Cards – Features over 2500 different business card designs. You can save time by looking at other business cards for inspiration, and this is a great place to do just that.
Honestly, there aren’t a lot of books about business cards available. If you’re a business card expert, you should consider writing a simple how-to book titled, “How to Design Business Cards.” I’d bet it would make a lot of money.
Resources:
- For more about how to write and sell a how to book, visit: http://www.johntreed.com/HTWP.html
- For more about business cards, visit: http://www.businesscards.org/.